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Traditional Recruiting Methods Miss the Benefits of the Internet

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Social media recruiting helps an employer attract more candidates to their open positions. The future of online recruiting is
not just in sites like LinkedIn and Facebook, but in more specialized social networking sites and websites for a specific industry
or profession.  A recent survey by the Institute for Corporate Productivity shows that about sixty-five percent of business professionals
are connecting with each other and with employers on the social networking sites.  There are millions of people on social media sites
an more companies are using social media to target candidates. As a recruiter you want to be where the most qualified, talented,
and largest pool of applicants are. Human resources can leverage social media to tap in to potential recruits. This type of head
hunting is called social recruiting. It's about using social media tools
to source and recruit talent.

There are over 65 million professionals on LinkedIn. It is an interconnected network of experienced professionals from around the world,
representing 170 industries and 200 countries. You can find and network with qualified professionals in any industry. That is the
corporate way of saying LinkedIn is giant sourcing vortex and you can connect with qualified professionals. Facebook is the largest
of the social networking sites with over 500 million users. Facebook is a social utility that connects people with friends and business
associates who work and live around them. It is intended to connect friends, family, and business associates. The model has expanded
to include connections to organizations, businesses, and interests -- not just individual people.  Twitter is a social networking service.
Messages, better known as tweets, are no more than 140 characters. According to their website, Twitter is a simple tool that helps
connect businesses more meaningfully with the right audience at the right time.

Peter Weddle, a well-known staffing industry expert, estimates there are more than 50,000 job boards and career portals on the
Internet. This explosion in job boards combined with the emergence of other innovative talent sourcing alternatives, like Facebook,
LinkedIn and talent databases (e.g. Zoom Info) means that staffing firms now have access to a wider range of applicants than
ever before. 

Integrated staffing solutions like the Total Applicant Processing System (Total-APS) are now available to help recruiters manage the
high numbers of applicants they can attract to a posted position.  An integrated staffing solution allows the recruiter to post and
manage multiple job postings from a single dashboard, rank applicants quickly by using validated screening and selection assessments,
and keep all information collected in an organized, easily accessed database. 

The Internet is the most powerful tool ever invented for increasing the Utility (Return on Investment) of a Valid Selection Process.  To
appreciate the true power of the Internet, we must first understand a few basic selection concepts.